for Almamat Rus
Product Consulting
About the company
Almamat is an EdTech startup supported by strong investors. It helps people from various industries to move to IT. With a focus on women. Exists since 2018. Hosts Alma.Conf conferences.
The product transformation
At the start, there was a soft skills course for girls who want to begin an IT career. However, the need for this was confirmed by neither students nor employers. The latter needed very specific hard skills, and only then they valued the soft skills.
It turns out that every year several tens of thousands of accountants change their profession. And even after 40 years. It is also happening in other industries. The updated product also allowed them to become a competent manual tester in 21 days.
What was done
During 50 days, we conducted many different studies. We interviewed dozens of former clients and found many new potential ones; interviewed potential employers: IT managers, HR, and recruiters; conducted A/B tests and other quantitative studies; observed the behavior of people on the site and web application.
We studied competitors, their products, and courses and tested many hypotheses. Reassembled the product. Almost completely.
Product
Before
After
At the start, there was a soft skills course for girls who want to begin an IT career. However, the need for this was confirmed by neither students nor employers. The latter needed very specific hard skills, and only then they valued the soft skills.
It turns out that every year several tens of thousands of accountants change their profession. And even after 40 years. We are not talking about those who graduated from university and immediately changed their specialty. It is also happening in other industries. The updated product allowed them to become a competent manual tester in 21 days. Moreover, to complete at least two practical tasks on freelance exchanges and not to come to the interview empty-handed. And at the end, their resumes and portfolios were immediately sent to recruiters.
Students studied Software testing techniques on different platforms and environments. Software development processes and reporting and evaluation methods. The educational process was based on video materials and the principle of crowd learning. This gave a high result, as well as reduced operating expenses for training to 0.
Technologies
Customer Development
Customer Journey Map
Lean Startup, Scrum
HADI, surveys
Analytics, A/B tests
Result
The business model for training engineers in 21 days and an interview in the company has changed.
A new curriculum has been developed. It includes 2 practical tasks for real customers and preparation for interviews.

Innopolis, 114 Sportivnaya street
Tel: +7 (495) 540-59-65
Email: hello@godigital.rocks

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1001, 114, Sportivnaya street,
Innopolis, Tatarstan, Russia
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